More balkanization and monopoly in Canada's mobile phone market

As the CBC is reporting, Mobilicity, a relative newcomer to the mobile market, is decrying the government auctioning off Long Term Evolution (LTE) "spectrum" to the bigger players (Rogers, Bell, and Telus).

This is the continuation of the industry lobbying for more balkanization.

Where are international standards in all this? Why do we need to make the phones cost more by having them being multi-band? Or not doing so and having limited handsets that don't work abroad, increasing the manufacturers' cost by fragmenting the market?