Web Sites: First Impressions Are The Most Lasting
This is both good and bad news to web site developers and theme designers.Many of us have read the phrase: "First impressions are the most lasting" on fortune cookies in Chinese restaurants, or heard it elsewhere. While it seems unfair to judge a book by its cover in a second or two, research shows that humans mentally rate web site by their looks in less than half a second, and often less than that.
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